Augustin is a print and design company located in Richmond Indiana. The fonts used in this are "Walkway Rounded" and a slightly altered "Telephasic BRK". The concept behind the giant "a" graphic came from the company's motto: "Your window to the world of printing." Instead of the literal window and globe graphics of the previous logo, I chose to take the letter "a" and show it opening up, revealing the basic elements that come together to create it. I don't go for a literal dot matrix either, instead I chose more organic and abstract lines that still contain cmyk-esque colors. I stayed with green, present in the original logo, for the name "Augustin".